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(888) 884-6960
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Health Clubs

"Finally... A Real Solution to the Nutrition Problem"

Exceed your Members' Expectations
      Improve Your Business & Your Bottom Line


Far beyond just nutrition analysis and planning, Vitabot is also an easy way to significantly improve your health club business.  Simply adding a few lines of code to your health club website provides a revolutionary set of powerful nutrition tools for your members, and a new way for you to improve your bottom line.

A Stronger Sales Pitch = More New Members
Exercise & Nutrition... Included.  Now your health club can deliver the complete package.  Surpass your competition, and your members' expectations by complementing the fitness services at your health club, with total nutrition analysis and planning for your members at home.  By offering this valuable and extremely desirable service to new members at no extra charge, you'll close the sale more often, and generate more revenue.

Increase Personal Training Revenue
Typically, upon closing the sale, it is the job of the sales staff to encourage new members to set up a Fitness Assessment with a personal trainer.  The sales staff is often primarily concerned with closing the sale, and the resulting transfer rates can be fairly poor.  When your sales staff uses the free nutrition account as a centerpiece in closing the sale, they are then compelled to set up a meeting with one of your trainers since your PT staff activates new nutrition accounts.  Your existing members will also be compelled to set up a meeting with one of your trainers for the same reason.  This system can create better cooperation between your sales and PT staff, more meetings with trainers, and significantly improved PT revenue.

Improve Retention Rates for Membership and PT Clientele
How do you retain your members?  Exceed their expectations, keep them involved, and deliver results.  Since nutrition and exercise go hand in hand, this program can deliver significant improvement in all of these areas:

Retain by Exceeding Expectations:
Retain your members by making them confident that the value delivered by a membership at your club clearly surpasses that of your competition.  By including nutrition services as a standard part of your membership, the perceived value is increased significantly.
Retain by Keeping Your Members Involved:
Nutrition services, accessed through your health club website, brings your club into your members' homes, making it more a part of their daily lives.  Additionally, "Continuing Service Codes", which your members must enter periodically to keep their free nutrition accounts active, are posted by your PT office.  Your members must visit your club to keep their nutrition accounts active.
Retain by Delivering Results:
Retain your members by producing the results they desire.  As your trainers know all too well, poor nutrition will severely limit the results of any exercise program.  By providing a more complete package, and better results, your members will be encouraged to continue their memberships and your personal trainers can improve their client retention rates.

Your Online Nutrition Program, powered by Vitabot, is accessed via your health club website, and branded under your health club logo.  This system extends the services of your health club into your members' homes, and brings regular traffic from your members to your website.  This additional traffic will allow you to use your website for its intended purpose... promoting your club's programs and services.

Download a PowerPoint Pitch Summarizing this Information


An Easy Addition to Your System,
      A Significant Improvement to Your Bottom Line.

Anyone familiar with the health club industry knows that implementation of programs resulting in improvements of even just a few percentage points can result in very significant increases in revenue.

Generate a Revenue Analysis
Complete the form below for an instant detailed report describing how this system can improve your bottom line.

Contact a Health Club Sales Associate
301-864-3886


Estimated Revenue Calculator
Want to know the power of a few percentage points?
Modify the typical responses [enclosed in brackets] below
to generate a report for your health club.
         POS CONVERSION RATETypical
Estimates
   How many new members does your sales team bring in each month?       [40-120]     
   For new prospects, what percent of the time do they close the sale?[40%-70%]%
   If you could improve your sales pitch by offering world class
   nutrition analysis as a standard part of your membership,
   what would your new improved closing rate be?
[50%-80%]%
   What is your average monthly membership fee?[$35-$65]$    
   How many months on average would you estimate that a new
   member stays with your club?
[6-10]    
         FITNESS ASSESSMENT TRANSFER RATETypical
Estimates
   What percentage of your new members currently transfer
   from POS to fitness assessment?
[30%-70%]%
   What would the transfer rate be if meeting with a trainer was
   necessary to activate new members' nutrition accounts?
[60%-90%]%
   What percentage of your fitness assessments result in a sale
   of your PT services?
[15%-20%]%
   How much do you charge for a PT session?[$50-70$]$    
   For the average client, how many PT sessions per week?[2-3]    
   How many months on average would you estimate that a new PT
   client continues working with a trainer?
[3-5]    
         PT WALK-IN TRAFFICTypical
Estimates
   If a monthly newsletter, or highly visible sign stated that existing
   members could meet with a trainer to set up their free nutrition
   accounts, how many would come each day?
[3-7]    
   For this walk-in traffic, what percent would result in new PT sales?[10%-15%]%

Patent Pending for Interactive Report Card / Food Suggestion System
Not all nutrition or exercise programs are suitable for everyone. The material in this website is provided for educational and informational purposes only and is not intended as medical advice. The information contained in this website should not be used to diagnose or treat any illness, metabolic disorder, disease or health problem. Always consult your physician or health care provider before beginning any nutrition or exercise program. Use of the programs, advice, and information contained in this website is at the sole choice and risk of the reader.
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